Ok it’s about climate change but bear with me…
I think we’ve all had enough politics this past week. So let’s accept the following stats at face value and focus on the bigger point they help illustrate.
(So I’m not getting drawn into a climate change debate. Not gonna do it. But anything else you wanna talk about is fine; just hit reply and go nuts.)
Here we go!
The following is based on a study done by the Shelton Group (a marketing communications firm focused exclusively on energy and the environment).
63% of Millennials see climate change as an especially scary issue.
(They believe their future, and the future of their children, is in trouble.)
Meanwhile only 46% of all other age cohorts hold the same beliefs.
But when it comes to actual behavior…
Recycle newspapers, cardboard, aluminum cans, plastic bottle, etc.
Bring own bag(s) when shopping.
Adjust thermostat settings to save energy
They’re even 7% LESS LIKELY to drink water from reusable containers instead of disposable plastic bottles!
“I prefer to purchase from companies addressing problems I feels that I can do little to address on my own.”
59% of Millennials look to companies to solve problems they feel are too big to solve through personal actions. It looks like they’ve decided to crowdsource, through the power of big companies, their own positive impact on the world.
How confident are you about your customers’ loyalty?
That they don’t already have one eye on the door looking for a company that is better aligned with their values?